a. Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms. b. Strong analytical skills and experience with Google Analytics & data interpretation. c. Ability to create and optimize ad campaigns with a focus on ROI. d. Keyword research, audience targeting, and A/B testing expertise. e. Experience with remarketing, lookalike audiences, and conversion tracking. f. Knowledge of budget management and bid strategy adjustments. g. Understanding of SEO fundamentals for PPC alignment h. Hands-on experience with Google Tag Manager and UTM tracking. i. Understanding of landing page optimization for PPC conversions. j. Ability to generate insightful reports and provide data-driven recommendations.
Job Title
PPC Specialist