Job Title

Position: Marketing ManagerLocation: KozhikodeExperience: 8–10 YearsIndustry Preference: Education / EdTech (NEET, JEE, Commerce, Upskill)About the Role:We are looking for a strategic and results-driven Marketing Manager to lead our integrated marketing efforts, both offline and digital. The ideal candidate will develop and execute marketing strategies that boost brand visibility, generate high-quality leads, and drive student enrollment. This role requires a creative thinker who leverages data-driven insights to achieve measurable business outcomes.Key Responsibilities:Marketing Strategy & Planning- Develop and implement comprehensive marketing strategies aligned with organizational goals. - Plan, execute, and evaluate campaigns across offline and digital channels. - Align marketing initiatives with business objectives, market trends, and target audience behavior.Brand Management & Promotion- Strengthen the institution’s brand presence through effective positioning and messaging. - Plan and execute promotional activities, events, and student engagement programs. - Ensure consistency in all marketing materials and campaigns.Lead Generation & Conversion- Drive lead generation through integrated marketing campaigns. - Collaborate with sales teams to improve lead quality, tracking, and conversion. - Optimize the lead funnel using CRM tools and data insights.Team Leadership & Collaboration- Lead, mentor, and manage the marketing team to ensure campaign effectiveness. - Work closely with Sales, Academic, and Category teams to design student-focused initiatives. - Foster a culture of creativity, accountability, and performance excellence.Market & Competitor Analysis- Conduct market research and competitor benchmarking to identify trends and opportunities. - Provide actionable insights to refine strategies and improve ROI.Business Development Support- Identify new market opportunities, partnerships, and brand expansion possibilities. - Support centre-level marketing activities to enhance student acquisition and retention.Reporting & Analytics- Track and analyze marketing performance across campaigns and regions. - Prepare periodic reports highlighting key metrics, insights, and recommendations.Requirements:- Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field. - 8–10 years of proven experience in Marketing Management, preferably in Education/EdTech. - Strong understanding of NEET, JEE, Commerce, and Upskill domains. - Expertise in campaign planning, brand management, and lead generation. - Proficiency in CRM tools, Excel, and marketing analytics. - Exceptional communication, leadership, and project management skills. - Willingness to travel across centres and markets as needed. - Ability to thrive in a fast-paced, performance-oriented environment.