Job Title

Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’ The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants. Purpose: To drive growth & build the Plum haircare category Key Performance Indicators Brand performance on sales channels (revenue, growth, market share) Branded keyword searches on Google & channels (Amazon, FK, Nykaa, Q-com) New launch contribution to overall business Category NC – Discount, COGS%, DTCM & Media spends Key Responsibilities Drive profitable sales & growth for the brand across channels – Marketplaces, Retail & website to identify opportunities of growth End to end responsibility from planning to execution on all brand building inputs – Influencer marketing & Media deployment Budget for, manage the execution of, and track the success of all our marketing programs across media & influencer metrics, as well as channel metrics End to End Responsibility of New Product Development – Scoping trends to determine what NPDs we need to launch when, working with stakeholders to take it from concept to launch Building a business case for new launches & planning their go-to-market across relevant channel Work with supply chain stakeholders to ensure forecasting accuracy & fill rates across all channels Actively seek out new avenues to drive growth for the category Experience & Qualification Preferred: MBA graduate with good academic record Previous experience in channel (KAM)/growth/category/brand building roles in D2C or FMCG companies Mandatory: At least 2-3 years of post-MBA work experience in the marketing function OR 4-5 years pre-MBA work experience Location: Thane, Mumbai