Job Title

Position Overview We are seeking a Regional Social Media Manager for Indore to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, Meta (Facebook & Instagram) Ads , and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output. Key Responsibilities :- Content Production (55%) Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights). Publish daily shorts across YouTube & social media. Design 5+ static posts weekly (graphics, carousels, stories). Update weekly Google My Business posts. Growth, Engagement & Ads (30%) Deliver 15% MoM follower growth & 10%+ engagement rates. Share weekly updates (photos, events, announcements). Drive 6+ Google reviews/month per location. Plan, execute & optimize Meta Ads (Facebook & Instagram) campaigns for reach, lead generation & conversions. Track ad performance and adjust budgets/strategies for maximum ROI. Campaigns & Initiatives (15%) Execute 1+ localized digital campaign/month. Train students to create content via Social Media Clubs. Track and report KPIs with actionable insights. Performance Metrics (KPIs) 5 videos/week | Daily shorts | 5+ static posts/week 15% follower growth (MoM) | 10%+ engagement rate 6+ Google reviews/location/month Defined ROI & CTR benchmarks from Meta Ads campaigns Skills & Qualifications Graduate (Marketing, Mass Comm., or related field preferred). 2+ years in social media marketing with focus on short-form video & paid ads. Hands-on with Canva, CapCut, Premiere Pro (or similar). Proven track record in achieving 15%+ MoM account growth & running successful Meta Ads. Strong communication, organizational, and collaboration skills. Location: Indore, Madhya Pradesh (Local Candidates Preferred)