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Job Description: Senior Manager – Digital Performance Marketing If you’re a results-oriented digital marketer with a passion for scaling campaigns, leading teams, and building client relationships, this is the role for you. Position Overview As Senior Manager – Digital Performance Marketing , you will lead the agency’s performance marketing practice across paid channels. You’ll oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients. Reporting to: Director/Head of Digital Marketing Direct reports: Paid media specialists, analysts, and contractors Impact areas: Paid media strategy, client success, campaign performance, revenue growth, and team leadership Core Responsibilities Paid Media Strategy & Execution Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, LinkedIn, and other performance platforms. Campaign Management Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs. Client Management Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations. Team Leadership Mentor and manage junior team members; oversee external contractors to ensure quality execution. Performance Analysis Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports. Budget Management Allocate, monitor, and optimize budgets across multiple platforms to maximize ROI. Cross-functional Collaboration Partner with creative, content, and account management teams to align campaign messaging with broader client strategies. Required Qualifications 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns. Advanced knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager . Certifications in Google Ads, Meta Blueprint, or LinkedIn Ads. Strong understanding of attribution models, A/B testing, and conversion rate optimization. Bachelor’s degree in Marketing, Business, or related field. Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.). Preferred Qualifications 7–10 years of experience, with at least 3+ in an agency leadership role. Additional certifications (e.g., Google Analytics 4, HubSpot, Amazon Ads). Experience in high-growth industries such as SaaS, e-commerce, fintech, or D2C brands. Strong record of managing teams and mentoring talent. Exposure to international markets and multi-language campaign management. Key Skills & Competencies Technical expertise: Deep platform knowledge, analytics skills, and campaign troubleshooting. Strategic mindset: Ability to think beyond tactics and develop holistic growth strategies. Client service orientation: Excellent communication, presentation, and relationship-building skills. Leadership ability: Capable of motivating teams, managing performance, and driving accountability. Problem-solving: Analytical thinker with a data-driven approach to decisions. Compensation & Benefits Salary range: 8-12 Lakhs P.A. Performance bonuses: Linked to campaign success and client growth Professional development: Certifications, conferences, and training support Work arrangement: Onsite What Makes This Role Attractive Growth opportunities: Fast-track career growth within a performance-focused agency. Culture: Collaborative, innovative, and supportive work environment. Client portfolio: Exposure to diverse and dynamic industries. Learning & development: Ongoing training, certifications, and mentorship.