Job Title

Position Summary: We are looking for a Digital Marketing Manager to lead our marketing efforts and brand positioning in the luxury travel space. Based in Ahmedabad, this role demands a blend of creativity, leadership, coordination, and digital fluency. You will be responsible for managing a small internal team, coordinating with an external digital marketing agency, and aligning daily with the COO to ensure timely execution and brand consistency across all channels. Key Responsibilities: 1. Strategy & Planning • Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning. • Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives. 2. Digital & Social Media Management • Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA). • Coordinate with the digital marketing agency to execute targeted paid campaigns, content calendars, and performance tracking. • Monitor platform analytics and optimize content strategies for engagement and conversion. 3. Internal Coordination & Stakeholder Management • Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience. • Ensure timely collection and dissemination of information required for marketing activities. • Report daily to the COO with key updates, campaign status, and departmental progress. 4. Content & Creative Direction • Supervise content development including social media posts, blogs, newsletters, and campaign creatives. Ensure messaging reflects the brand’s tone, values, and premium positioning in the luxury travel segment. • Coordinate with designers, content creators, and agency partners for timely deliverables. 5. Campaign Management & Lead Generation • Execute and monitor brand and lead generation campaigns across digital platforms. Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team. • Assist in planning client engagement activities, online contests, and promotional strategies. 6. Reporting & Analysis • Analyze campaign performance data and share concise reports with the COO. • Recommend improvements based on marketing trends, analytics, and competitor benchmarking. Required Qualifications & Skills: • Bachelor’s or Master’s degree in Marketing, Communications, or related field. • 4–6 years of relevant marketing experience, preferably in the luxury, hospitality, or travel industry. • Strong understanding of digital and social media marketing tools and analytics. • Prior experience managing external agencies and small in-house teams. • Excellent communication, time management, and multitasking skills. • Highly organized with a strong sense of accountability and ownership. • Creative flair with an eye for design, luxury aesthetics, and storytelling.