Sales & Business Development Head – Medical Equipment & Devices Location: Pune Overall Experience: 20+ Years Leadership Experience: 10 – 15 Years Industry Preference: Medical Devices & Capital Equipment (Urology & Gastroenterology ) Please share your CV only if you have relevant experience in Urology and Gastroenterology. Share your resume at For queries, WhatsApp (No Calls): +91 87904 31010 Sales Strategy and Leadership Develop, implement, and execute strategic sales plans for medical equipment and devices to drive sustainable company growth. Build and structure a high-performing sales organization to consistently achieve targeted business results. Lead, mentor, and manage sales teams to enhance performance, foster accountability, and ensure goal attainment. Identify and capitalize on new business opportunities to strengthen market presence and expand customer base. Provide ongoing training, coaching, and support to improve sales effectiveness and professional development. Collaborate with marketing and product teams to align sales strategies with broader business objectives. Oversee installation, demonstration, training, and service support for medical equipment to ensure customer satisfaction. Manage participation in state, central government, and institutional tenders including quotations, negotiations, and supply execution. Set appropriate credit limit along with expected deliverables. Providing all the marketing support and documents, CMC and Conference and Planning. Participate in formal business development forums, seminars, conferences, events, trade shows and play and lead role in Brand Building in coordination with marketing department. Business Development Define and execute sales strategies across assigned regions with a focus on key customer segments, market growth, and product penetration. Build and nurture strong relationships with healthcare professionals, key stakeholders, and decision-makers. Manage Key Opinion Leaders (KOLs): identify and develop new KOLs, foster lasting partnerships, and leverage their influence to drive sales growth. Promote and sell products across hospitals, nursing homes, and clinics to maximize reach and adoption. Appoint, train, and manage distributors and sales teams to expand market coverage and ensure strong execution. Oversee timely updates of business trackers (surgery, equipment installation, and service agreements) to ensure visibility and accountability. Assess dealer and distributor credibility, define credit limits, and set clear deliverables; monitor distributor activities related to both our products and competitor products. Provide marketing support, including promotional materials, conference participation, and CMC activities. Represent the organization at forums, seminars, trade shows, and conferences to strengthen brand visibility in coordination with the marketing team. Stay informed about market dynamics, new innovations, and technological advancements; share insights with R&D to support continuous product improvement and future-readiness. Operational and Financial Management Prepare, monitor, and manage sales budgets, forecasts, and performance reports. Track sales performance, provide regular updates to management, and develop action plans for new recruitments or replacements as required. Negotiate contracts and close deals to achieve revenue and profitability targets. Develop accurate and data-driven sales forecasts for assigned products. Ensure strong follow-up by maintaining comprehensive and detailed sales records. Collaborate with Finance, Operations, and Supply Chain teams to ensure smooth and timely execution of deals. Review and guide sales team performance using reports, metrics, and trend analysis to drive accountability and continuous improvement. Cross Functional Collaboration Work closely with marketing to design campaign and promotional strategies Partner with project management and R&D teams to provide market insights for product improvements. Support after sales service teams to ensure customer satisfaction and retention. Compliance Ensure adherence to industry regulations, quality standards, and company policies. Coordinate with Quality Control, Production, and Regulatory teams for effective complaint handling. Maintain accurate records of sales activities, customer interactions, and business transactions. Requisite Qualification & Experience: Bachelor’s degree is Science or Pharmacy. Full-time B.Tech in Electrical, Electronics, Biomedical, or Mechanical Engineering. MBA or equivalent qualification preferred. 10-15 years of progressive experience in the healthcare industry, with a strong preference for candidate from the Medical Device and Equipment Sector. Hands-on experience in sales and business development of medical equipment, devices, and instruments. Proven ability to handle equipment demonstrations, installations, and post-sales service coordination. Track record of managing large/key accounts, dealer and distributor networks, and high-value negotiations. Strong exposure to government, institutional, and corporate hospital tendering processes. Key Competencies Behavioral Competencies Strategic Vision & Leadership Team Development & Performance Management Change Management & Innovation Customer Relationship Building Emotional Intelligence & Executive Presence Ownership & Accountability Functional / Technical Competencies Proven experience in leading high-performing sales teams. Expertise in disruptive product sales and new market entry strategies. Strong knowledge of medical devices and healthcare equipment. Exposure to multiple therapy areas such as Orthopedics, Gastroenterology, Urology, Neurology, Arthroscopy , etc. Key Interactions Internal: Marketing, R&D, Finance, Operations, Regulatory, and Service Teams. External: Hospitals, Nursing Homes, Clinics, Doctors, Distributors, and Government Authorities. Share your resume at For queries, WhatsApp (No Calls): +91 87904 31010
Job Title
Head Equipment Sales