About First Club At First Club , we blend culture, community, and conscious living. Our mission is to create spaces — physical or digital — where individuals thrive through collaboration, creativity, and sustainability. We believe in doing great work with purpose , and we’re looking for people who are passionate, driven, and aligned with our values. Role Overview We are looking for a highly driven Area Captain – GTM to lead the on-ground execution of store launches and hyperlocal go-to-market activations . You’ll own everything from launch readiness to local partnerships, brand visibility, and customer acquisition in your assigned zones. Key Responsibilities Lead end-to-end GTM execution for new area launches and planning for activation. Ensure brand visibility, sampling, events, and merchandising are deployed as per GTM strategy. Build and manage local vendor, society, and community partnerships to drive acquisition. Coordinate with marketing, ops, and design teams to execute hyperlocal campaigns (flyers, kiosks, banners, etc.). Act as the on-ground POC for city/zone launches, ensuring timelines and quality benchmarks are met. Track and report launch KPIs: orders, new members, CAC, NPS, etc. Provide local market feedback and insights to optimize future GTM rollouts. Requirements 3–5 years of experience in on-ground marketing, GTM execution, or city launches (preferably in Q-commerce, FMCG, D2C, or hyperlocal services). Strong project management and operational execution skills. Comfortable working in fast-paced, target-driven environments. Excellent communication and stakeholder coordination abilities. Ability to hustle, adapt, and think on your feet during live GTM rollouts.
Job Title
Area Relationship Manager