Job Title: Meta Ads Executive (1 Year Experience) Location: Noida Sec 6 (Night Shift) Department: Digital Marketing Employment Type: Full-Time Experience Required: 1 Year (Minimum) About the Role: We are looking for a passionate and data-driven Meta Ads Executive with at least 1 year of hands-on experience in managing paid ad campaigns on Facebook, Instagram, and other Meta platforms. The ideal candidate should have strong analytical skills, a good understanding of audience targeting, and the ability to drive measurable results through performance marketing. Key Responsibilities: Plan, set up, manage, and optimize paid ad campaigns on Facebook, Instagram (Meta Ads Manager). Conduct A/B testing to identify effective creatives and audience segments. Monitor ad performance, ROI, CPC, CTR, CPA, and report on key metrics regularly. Collaborate with design and content teams to create high-performing creatives and ad copies. Implement pixel tracking, events setup, and conversion tracking via Meta Business Suite. Analyze campaign performance and implement strategies to improve ROAS. Stay up-to-date with the latest trends, updates, and best practices in Meta advertising. Required Skills & Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 1 year of hands-on experience with Meta Ads Manager. Proficiency in audience targeting, lookalike audiences, and retargeting strategies. Familiarity with Google Analytics, UTM tracking, and other performance measurement tools. Good command of Excel/Google Sheets for reporting and performance analysis. Ability to handle ad spends efficiently with attention to detail. Strong communication and time management skills. Good to Have: Basic knowledge of other ad platforms like Google Ads, LinkedIn, etc. Experience with e-commerce or lead generation campaigns. Meta Blueprint certification (optional but preferred).
Job Title
Meta Ads